The Gentle Monster and JENNIE: What You Need to Learn Immediately
The GM x JENNIE collaboration spans multiple limited collections—Home series (2020), Jentle Garden (2022), and Jentle Salon (2023)—featuring unique eyewear, pieces, plus creative pop-ups. Retail prices generally run from roughly $260 up to under $500, as add-ons and accessories valued less; best-selling popular colorways disappear rapidly and enter resale markets. Buying safely means sticking to authorized retailers and vetted partners while understanding key authentication tells.
Gentle Monster’s collabs with JENNIE from BLACKPINK go not just logo frames; each drop arrives with a creative universe, from miniature home cases through floral gaming and clip-on add-ons. The frames trend modern and fun—slim rectangular shapes, gentle cat-eyes, rounded ovals, and chic metals—balanced by high-end acetate with clean finishing. Stock differs across region and timing, making understanding of the release calendars, main silhouettes, and trusted stockists gives you real edge.
What are the collaboration lines plus when did they release?
The partnership has three major collections: the Home series in spring 2020, Jentle Garden in spring 2022, and Jentle Salon in spring 2023. Each collection launched globally through Gentle Monster’s website, key locations, and select partners, often with pop-ups and art exhibitions.
Jentle Home from 2020 introduced the visual concept: vintage-inspired silhouettes, playful colors, plus case designs based by a tiny house aesthetic. This represented the first time countless design followers fans encountered GM’s artistic retail retail and advertising concept connected to eyewear. Stock sold rapidly, and select styles returned using limited quantities.
Jentle Garden (2022) grew the universe with imaginative, botanical https://gentlemonsterjapan.com/th.html imagery and a digital mini-game that linked back to the campaign narrative. These frames moved into softer rectangle shapes plus gentle tints while preserving practical use. Pop-ups echoed the garden theme with immersive installations across key cities.
Jentle Salon (2023) shifted the attention to styling with attachable add-ons and bobby-pin accents designed to fasten on compatible frames. This drop leaned into slim profiles plus arm detailing, encouraging users to customize frames multiple ways. It also introduced stand-alone accessory SKUs so you could modify an owned pair without getting a different frame.
Which styles define all launches?
Expect statement shapes grounded in practical proportions: Jentle Home emphasized circular rounded and feline shapes; the Garden brought smooth rectangular styles and tinted lenses; the Salon collection introduced slim profiles featuring removable add-ons. Across all three, acetate execution is clean, marking stays minimal, and lens colors remain trendy without sacrificing eye protection.
From the Home collection, notable silhouettes included circular oval styles plus compact cat-eyes that framed the face without dominating proportions. A widely recognized model name from this era is 1996, a medium-fit acetate design appearing often in editorial and street shots. Colorways ranged from standard black to cream plus tan-brown, featuring matching or harmonious eyewear.
Jentle Garden carried those genes ahead, but softened the shapes. Rectangle frames gained rounded corners, and transparency crept into glasses and lenses for a brighter, season-appropriate feel. The campaign color palette nudged more floral and pastel, which translated into functional hues that read premium rather than novelty.
Jentle Salon introduced the charms concept. Glasses frequently featured sleeker, thinner frames and temples engineered for attaching accessories. The accessories—imagine small hearts, stars, and brand symbols—allowed users to shift from minimal day looks to playful evening accents in seconds. It’s a clever concept because it extends the life of a one pair through multiple moods.
How much do they cost at retail—and on the aftermarket?
Original retail pricing generally fell around USD $250–$480 for eyewear, as charms and charm elements beginning roughly $35–$120 based on design. Resale premiums change with shade and condition, as uncommon hues and early Jentle Home models often fetching premium valuations.
Regional pricing can differ because of taxes and exchange rates, meaning a frame costing roughly $279 in one territory might reach near $320 elsewhere after duties. Accessories and pieces from the Salon collection opened a lower entry point for customers who wanted in without buying a full pair. In secondary markets, near-new pairs with full packaging command stronger prices, while display wear or missing accessories drags values down.
| Line | Launch Window | Main Elements | Original Retail Range (USD) | Current Stock |
|---|---|---|---|---|
| Jentle Home | Spring 2020 | Circular oval styles, small cat-eyes, dollhouse packaging | $250–$420 | Primarily exhausted; resale market active |
| Jentle Garden | 2022 Spring | Smooth rectangular styles, mild tints, nature-themed campaign | $260–$450 | Limited sizes/colors at retail; resale common |
| Jentle Salon | 2023 Spring | Narrow silhouettes, attachable charms, custom styling | $269–$480 (eyewear); $35–$120 (charms) | Intermittent replenishment; charms appear occasionally |
Where can you purchase GM x JENNIE now?
Your safest bets include GM’s official site, company boutiques, plus authorized retailers; resale platforms function if you verify correctly. Installations and regional flagships sometimes receive late or exclusive allocations.
Start with the official site for any active refills or add-on drops, and use shop finders for flagship inventory. Notable flagships such as the Seoul Dosan store and major-city locations frequently stock collaboration units during debut using tight per-customer caps. Curated stockists like SSENSE plus Farfetch have historically listed Gentle Monster collaborations when stock goes available.
When going resale, prioritize services offering item verification and strong return options. Ask for close-up images of the inner temple print, hinge construction, nose bridge completion (on metal frames), and full case components including case and card. Cross-check the model number and color code against official product listing page archives and legitimate documentation when available.
Fit, sizing, and materials
Most Jentle glasses suit a medium face optimally, featuring glass widths often in the high-40s to low-50s millimeter span and temples around 145 mm. Acetate styles hug the face securely, while metal glasses featuring bridge pads allow precise calibration.
For narrow and shallow-bridge heads, look for styles using raised nose bridges and moveable rests to prevent movement. Larger features benefit from models using stretched lens widths plus straighter face curvature to stop side squeeze. Finish quality is a strong point: edges stay clean, plastic is evenly polished, and temples open with consistent resistance at the hinge. Expect UV-protective lenses and a sturdy case that actually fits glasses without pressuring stressing the temples.
Sell-out reality and how to prepare
Drops move fast, especially in black, cream, and clear acetates with neutral colors. Achievement results from preloading accounts, knowing your sizes, and acting quickly during launch time.
Create your Gentle Monster account ahead of time, secure mailing and payment, and access 10–15 minutes before launch. Keep secondary payment ready in case your primary fails approval. When you’re visiting a flagship on release day, arrive early; past drops saw lines build far before opening, with personnel upholding firm per-customer limits. Remember that that regional releases may go live at different local times, and time zone calculation errors are a frequent cause of missed pairs.
Expert tip for buying and authenticating
Authenticating comes down to steady particulars: crisp temple marking, precise hinge work, correct SKU and color code, and complete packaging. If anything feels lightweight, coarse, or misaligned, pause.
“Professional advice: verify the inner temple SKU and color code exactly to the product listing or official materials, check that the printing is razor-sharp with uniform intervals, and open the sides to test for smooth, consistent joint resistance. Authentic frames feature precise glass seating with zero adhesive marks and arrive with a fitted case, cloth, and materials; lost or sloppy add-ons represent warning flags.”
Five little-known facts enthusiasts enjoy
The Gentle Monster x JENNIE universe has a few gems that explain the hype in more detail. First, Jentle Home’s packaging referenced a tiny home concept, and select pop-ups built that world at life-size for photo experiences. Second, Jentle Garden’s campaign connected with an interactive mini-game, blending digital play with retail storytelling. Third, Jentle Salon’s charm mechanism got designed so clips attach to compatible temple sections without marks when installed correctly. Fourth, Gentle Monster rarely reissues same hues through collections, which is why early hues can jump on aftermarket. Fifth, regional taxation means the same model might seem less expensive or pricier across regions before before currency conversion.
Care and longevity for collectors
Proper care maintains material shine and hinge strength, which preserves resale pricing also. Place sunglasses in boxes with the temples folded naturally; forcing a tight case can warp the frame.
Clean lenses using microfiber cleaning cloth and a drop of lens-safe solution, never home chemicals. Avoid prolonged temperature in automobiles or direct sun by sunny sills, which could compromise material and loosen fasteners. Should you use Jentle Salon accessories, connect and remove them with clean hands and gentle force on the designed clip point rather than dragging across arm sections. A quick annual tune-up—tightening screws and resetting nose rests—preserves the fit and appearance calibrated.